PWR is led by Paul Winstone, who is a Full Member of the Market Research Society and also a member of the Independent Consultants Group. Having started his career at NOP he subsequently became Director of two mainstream research agencies before establishing
Paul Winstone Research in 1991.


Paul's experience by sector includes research for the following clients:

ASA/Advertising Standards Authority, BDH/TBWA, BDDH Advertising, CAP/ Committee for Advertising Practice, BMP, Faulds Advertising, GGT/TBWA, O&M Direct, WARL and asterisked clients in other sectors below

AA, Ford, Renault, Turtle Wax*, Vauxhall, VAG

Birmingham University Department of Biotechnology, Colman’s of Norwich, Cox’s Apples*, Campbell’s Soups, CPC/Bestfoods UK, Fyffes*, Jersey Dept of Agriculture and Fisheries*, Lyons Bakeries/Premier Biscuits, MAFF/Ministry of Agriculture, Fisheries and Food, National Potato Council*, Quaker, Schwan Pizzas*

A.G. Barr Soft Drinks, Britvic, UDG / United Distillers, Grolsch, Mansfield Bitter*

MAFF/Ministry of Agriculture, Fisheries and Food, Parliamentary Advisory Group on Quarantine, Jersey States Department of Agriculture, Fisheries and Food*

Crown Paints*, Henkle* (Solvite, Polycell, Copydex), Nouvelle Kitchen Towels*, Procter & Gamble, Vileda

Birmingham University Dept of General Practice, Beechams

ASA/Advertising Standards Authority*, ITC/Independent Television Commission, OFCOM*, Yellow Pages

Daily Mail Group, Mills & Boon, IPC Magazines

Argyll Group, Index - The Catalogue Shop, M&S, Mothercare, OuiSet Clothing, Shell UK

Holmes Place, LTA/Lawn Tennis Association, Sports Council

Alcatel, AOL, Bull Computers, Hoover, Intel

Travel and tourism
BMI/British Midland, Butlins, BTA, ETB, STB, WTB, Jersey Department of Tourism*, Thomson Holidays

British Gas, North West Water/United Utilities*, Electricity Council

In addition PWR has clear and active links with a range of other senior consultants. These consultants are brought in to form the most appropriate project teams for each project and include:
• Senior qualitative consultants offering wide experience of different sectors
• A senior statistical consultant providing complete access to the most
advanced statistical methods
• Links also with senior academics in Psychology and Media/Mass Communications,
with expertise in motivational research, psychographics, taste and decency research
and all media research issues

“As a client over many years, I was always impressed not only with the first-rate
  research service provided by Paul Winstone Research but also with the extra effort
  made by Paul himself to understand the needs of end-users, thus providing the kind
  of personalised service it is hard to find elsewhere.”

  Barrie Gunter, Head of Research, IBA/ ITC, 1987-1994,
  now Chair of Mass Communications at University of Leicester

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